Category Archives: Bomboozled

Susan Roy discusses her love for Stephen Colbert

In honor of The Late Show’s premiere tonight…Susan Roy, author of Bomboozled, discusses her (and the rest of America’s) love of Stephen Colbert in Parade Magazine. Don’t miss the fallout shelter sign featured on his new set!

Click here for the online article.

Fun @ What’s New What’s Next!

Thank you to everyone who came out to see us at the What’s New What’s Next event yesterday at the New York Design Center, where we had four of our new authors signing copies of their books in gorgeous showrooms. We really appreciate your support! And a huge thank you to our authors – and the showrooms! – for your participation, and for making it a success. It was such fun and is always a terrific event.

Here’s an adorable photo […]

Even Oprah likes Bomboozled

Bomboozled was recently featured in O, The Oprah Magazine’s July 2011 issue as a “Delicious Summer Read,” for author Susan Roy’s pairing of surreal illustrations with “incisive commentary.”

The Word of the Day

Bomboozle [bahm-BOOZE-el]. –verb (used without object)

1. any political party’s, especially the democratic party’s, attempt to deceive or get the better of (someone) by trickery, flattery, or the like; humbug; hoodwink (often fol. by into).

2. political double talk with intent to perplex; mystify; obfuscate.

Not in the OED just yet, but you can find it on Urban Dictionary!

Fallout Shelters as DIY Projects

Bomboozled is detonating in all sectors. Including Etsy — the e-commerce site that focuses on handmade, vintage, and arts & crafts items! And why didn’t we think of it this way sooner? The bomb shelter, in essence, is really just a good old fashioned DIY project — albeit of epic and dire proportions…

Depending on your means, you could create this — a fallout shelter “fun room,” equipped with your favorite pastime materials (piano, crocheting, something you would want to occupy […]

Bomboozled in the Huffington Post

This morning, Bomboozled was featured in the books section of the Huffington Post! Lucas Kavner’s article, “Susan Roy’s ‘Bomboozled’ and a History of the Shelter Craze,” is excellent, and is already attracting debate. See for yourself!

Bomboozled is The Talk of the Town

Officially. The New Yorker featured a fantastic article on Bomboozled in this weeks Talk of the Town! Thank you, Lizzie Widdicombe, for such a great piece! Check it out on page 26, or read it here if you have an online subscription.

ICFF Fever

We’ve got it!

Check out our completed booth:

And our fabulous author, Susan Roy:

And Susan Roy with publisher, Suzy Slesin:

Thank you to everyone who has stopped by this weekend. We appreciate all of your support, enthusiasm, and curiosity. And to those of you who haven’t gotten a chance to come by yet, please do! The last day of the fair is tomorrow, Tuesday May 17.

All above images are by Debra L Rothenberg /

Our Booth at ICFF this Weekend

Don’t forget to stop by our fabulous booth (#1163) at ICFF this weekend. Here it is in the making:

See you all there!

Bomboozled in Metropolis Magazine

Check out this awesome article on Bomboozled in Metropolis! Author Sue Roy discusses the 1978 subterranean ranch house in Las Vegas, and how the bomb shelter propaganda from that time is at once hilarious and terrifying.